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Trafalgar launches new modules in agent eLearning program, plus fantastic agent incentives!

Tuesday, June 10, 2008

Trafalgar has launched the latest modules in its highly successful eLearning program for agents, after tremendous feedback on the initiative.

The latest modules, which form part of the Level 2 series of the program, include a Sherlock Holmes detective style format, which gives agents the opportunity to learn more about Trafalgar’s Britain and Ireland products. The other new module is called “Quiz-O-Rama”, a fun game show format designed to teach agents more about Trafalgar’s CostSaver Europe program.

Trafalgar has also introduced an incentive program for agents to complete eLearning, including film tickets (awarded to all agents who complete first four modules), petrol vouchers (after completion of modules 5 and 6) and Myer vouchers (after completion of modules 7 and 8).

Additionally, after completing all modules, agents will be rewarded with a 50 per cent discount on a Trafalgar tour.

Trafalgar’s eLearning program has proven to be a huge success, with more than 6,700 Travel Agents participating in the Level 1 series - a four-module program - since its April 2006 introduction.

Paul McGrath, managing director of Trafalgar said, “The program has received very positive feedback from agents who thought it was fun and informative - some even said it is the best training concept they have seen in the industry.

“This unique, in-depth style of product training utilises flash animation and a highly interactive “game-style” format to educate and entertain participants.

“In a recent Trafalgar poll of nearly 6,500 travel agents, nearly 60 per cent expressed their preference for eLearning, as opposed to other kinds of training, citing the importance of accessibility and convenience.

“Travel agent feedback on the series praises both the entertainment and educational aspects of the program”

Comment: Here we have an example of what is presumably training funded from the marketing budget at Trafalgar. Rather than simply financial and discount offers to lubricate sales direct, incentives are put in place to encourage the development of product knowledge.

10 Jun 2008

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Source: http://www.etravelblackboard.com/showarticle.asp?id=78561&nav=9

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"e-learning or online learning is just another delivery and administration mechanism for helping individuals to understand or 'make sense of'. It can have many different elements which combine to enable learners to achieve objectives. Perhaps it is better referred to as ME-Learning. However, like all learning, it requires significant initial investment in the learning design - identifying what the learner needs to learn, or 'makes sense of' and describing how best to present that to the learner. With a wealth of public domain information on the internet, in a number of areas it is no longer necessary to create new content!"

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